News(letter) 21 June

1. This month, I am most excited about Google Arts and Culture's newly released project titled 'We Wear Culture'. Digital Humanities and Collections is a topic that I am passionate about, so to see this project receive such international (fashion) industry acclaim is really exciting. Also I'm the biggest Google groupie ever and pretty much love whatever they release. 

2. How important is knowing when a post on instagram is #sponsored?  Surely the effectiveness of such posts is that they're carefully - if not invisibly - integrated into expected content? Instagram's latest update is introducing transparency around this usage, and I'm curious to see if this delivers an immediate drop in ad effectiveness. But then again, if it's what the people want...

3. I headed over to Shaftesbury Avenue to enjoy a casual panel discussion as part of Men's Fashion Week here in London last week, run by Lauretta at The Industry. The vibe was great and the discussion was lively - and mostly centred around how changing consumer behaviour + the Menswear 'movement' is extending product category. I'm v into the menswear discussion at the moment and think it's only going to get more interesting (re gender fluidity, male grooming habits, etc). 

4. Apple's new 'Planet of The Apps' show is like the X-Factor but for App developers. To me, all it really demonstrates is a) just how hard it is to idenitfy a need for an original app AND THEN make it, and b) how much knowledge you really need to have to understand a smartphone's (creative) capability in this context. I don't really think the show works, but I had to give episode 1 a try (also, it's free).

5. Final cool thing of the week is this site about a phenomenon called 'Social Cooling'. Speaking of changing behaviour, this project implies that Big Data and the feeling that you're always being watched/tracked is subtly changing social decisions as a whole. Not sure to what extent of everyday people this idea applies to right now, but I like this early attempt of alerting people to the personal effects of data and digital culture today.