The Link-list 12 September

1. For a market research project that I’m working on as a commission for Danish fashion brand Ganni, I spent ALOT of time on instagram. I noticed a lot less younger ‘cool’ individuals engaging on the platform that expected. This article summarises: Logged off: meet the teens who refuse to use social media.

2. Alexandra Spencer founded in Réalisation Par in 2015. I really admire her and this article tells her approach story quite nicely.

3. I’m increasingly interested in SSENSE. Their editorial outputs are amazing - more info from the wonderful Marc Bain written up here.

4. Loving the discourse around Balmain’s new digital army. Visually rich but humanly shallow (?), what is the future for CGI, 3D animation and the social driver when it comes to ‘robot’ influencers?

5. My boss, CEO at Global Fashion Agenda Eva Kreuse made the BoF 500 and we couldn’t be happier.

The Link-List 29 August

1. OK, WeWork's summer camp for all employees looked ridiculous. Did you know WeWork are launching an education real estate business called WeGrow as a chain of like, contemporary schools?

2. Thingtesting is amazing and so is Jenny Gyllander.

3. No-one I hang out with really talks about Tinder anymore, but apparently the app is still making some BIG mullah

4. I live in Copenhagen, and I cannot find a single community location to sit and work around like-minded people. I have never experienced The Wing, but hope the global expansion really does continue because so many cities need something similar. 

5. SARDIN sounds interesting. I don't *quite* get it yet, but I will be following the journey of this brand who are trying to disrupt ecommerce to change consumer behaviour


The Link-list 18 July

1. I've seen the story referred to as 'Burnberry': not a good look for the brand. The British fashion house physically destroyed finished products worth £28.6 million in 2018, according to its latest annual report - something that sadly distracts from the other great efforts the house is going to in terms of sustainability. 

2. “What we look for is a brand that has a digital lifestyle proposition that’s very distinctive and has a strong community aspect" - the secret formula, as stated by Felix Capital's Frederic Court.

3. Augmented reality is coming to Facebook — in the form of advertisements. I wonder if anyone will care?

4. StockX: the E-Commerce site aiming to tame the ‘chaos’ of today's luxury market. LOVE these guys and have been following the story for about a year now. The boom in sneakers is one of the most interesting cultural phenomenons in fashion maybe ever.

5. Instagram wants to better facilitate shopping through its platform - and it’s enlisting the expertise of modern brands like M.Gemi, AYR, Birchbox, and Madewell to help them get there.